We're TomFit, an AI-native physical health provider, building our own training machine and studios, scaling out of Zürich. We combine a new kind of strength training machine, the TomBot, with a software platform and AI to let people create, execute, and monitor a personal training regime that actually adapts to them. A deeply integrated diagnostics capability lets us tailor every exercise to the user for highly targeted, effective, and efficient training. As a small, multi-disciplinary team of 25 across engineering, product, and operations, we currently run three hubs with more than a dozen machines deployed – and we are scaling to ten studios across Zürich in the next 12 months. The machine exists. The platform exists. The studios are opening. Now we need to fill them – by reaching the right people, telling a story worth their attention, and turning it into members who stay.
What you'll do
- Social & content: own the content calendar and produce reels, posts, and stories that build the TomFit brand and community
- Growth across the funnel: plan and run organic and paid campaigns – from awareness to booked sessions – across Meta, Google, and emerging channels
- Performance & optimisation: track and optimise CAC, reach, and conversion with a data-driven approach; run experiments and double down on what works
- Community: grow and nurture our community online and around the studios, turning members into advocates
- Lifecycle & retention: support onboarding, engagement, and retention so members keep training and stay with us
- Automate with AI: help make TomFit a truly AI-first marketing organisation by automating performance marketing end to end with the latest AI tools and agents
What we need from you
- Hands-on growth or performance marketing experience with results you can walk us through – ideally in health, fitness, consumer, subscription, or D2C
- Proven skill in creating content that performs: you can concept, script, and ship reels and social posts, not just brief them out
- Fluency with paid channels (Meta, Google) and a genuinely data-driven approach to CAC, funnel, and conversion
- A solid understanding of the latest AI tools and accelerators in marketing – and genuine excitement about using them to automate and scale
- You can work on-site in Zürich Stettbach – see members train, work in the studio, and iterate with the team in the room
- Excellent spoken and written German and English
What we offer
- Competitive compensation
- The opportunity to shape how an AI health company grows – from the machine to the app to the street
- A small team with big ambitions in an AI-first organisation
Send us a short video (2 to 3 minutes) walking us through 1 to 2 things you recently built or grew and are proud of. Tell us what you did, what worked, what didn't, and what you would do differently next time. We care more about how you think than how polished the demo is.
Apply nowQuestions? Contact us at hr@tom.fit